Recent Articles
How to Write Faster and Smarter
That internal editor can be a big problem. In November, I participated in NaNoWriMo for the first time, and I was so excited about the possibility of writing a novel in one sitting. Or maybe a few sittings. I write pretty fast already, and I’m fortunate to have much...
4 Steps to Creating Your Own Value Proposition
A few days last week I felt really invisible. My stuff wasn’t really getting shared, and people weren’t all that excited about visiting my site and reading the words I shaped into stories every week, and sometimes, when we feel invisible, we can forget all the value...
How to Balance a Writing Dream with a Parent Life
Some people in the writing world think it’s hardest to get started. And it’s true that it’s hard to get started. But it’s also true that it’s hard to stay started, especially if you’re a parent. I go through these cycles where I think about how my boys are just growing up so fast. Husband […]
Everything You Need to Know for an Effective Book Launch
Alright. So we’ve gotten through the resistance of selling ourselves, I’ve taught you what I learned about product launches from doing my own launch, and last week I shared how to get better at each progressive book launch. Today I’m going to give you a handy list of everything we need for an effective book […]
How to Get Better at Book Launches
Before I launched my first self-published book, This is How I Know: a book of poetry, I spent hours poring over launch strategy and trying to figure out the best way to go about launching a book of entertainment, because even though writing comes naturally to me, marketing does not. Not even a little bit. […]
What I’ve Learned About Product Launches
Launching a product is a pretty scary thing to do.
I launched a product several weeks ago, a poetry book that I spent about five months writing and editing and compiling. A couple of nights before the launch, I wrote this in my journal: “I have to admit that I’m feeling a little nervous about releasing the book, because there’s just so much in it that’s me.”
4 Ways to Get More Comfortable Selling Yourself
I recently launched a poetry book called This is How You Know. Before the launch, I did all kinds of research on product launches, consuming everything I possibly could to learn how to do this kind of thing in an effective way. I studied the work of product launch guru Jeff Walker and took extensive […]